<P>One conversation still resonates with Carl Sewell (BBA 66). What will your legacy be? his mentor Stanley Marcus asked him. At a young age, Sewell hit upon an answer, launching a tradition of generosity and leadership that has propelled SMUs academic standing head first into the future. Sewell, a Cox graduate and CEO of the 102-year-old Sewell Automotive Companies, is passionate about education, and about SMUs ascent into the intellectual ethers. A revered donor on campus and beyond, Sewell connects the universitys stature to the larger mission of supporting Dallas as a place for innovation and brainpower. SMU is an importer of IQ points. It brings people here from all over the world, and they tend to stay here, he said. The more intellectual capital we can bring to Dallas, the stronger our city will be. To that end, Sewell and his wife Peggy (72) have focused their philanthropy on supporting exceptional students who might not have been able to matriculate without assistance. The Carl and Peggy Sewell Endowed Presidents Scholarship Fund, the Sewell Scholarship Provost Fund and the Cox BBA Scholars Program — the couples major areas of giving — all bring exceptional students to the university and, in the process, help shape its future academic landscape. They were also ?rst to fund similar scholarships at Meadows, Lyle and Dedman. The Cox BBA Scholars program, for instance, has been a highly successful program that has attracted students who might have enrolled elsewhere. When Cox Dean Al Niemi conceived the idea, the intention was to entice those top students who wouldnt have been able to attend Cox without scholarships. Al has been a wonderful friend and a teacher for me in so many ways, helping me understand how universities work, how I could be of most help, said Sewell. Al felt that BBA Scholars would work, and it has. So well, in fact, that the program was translated to Dedman College and the Lyle and Meadows schools. I may have had the vision, but Carl came to the table with contagious enthusiasm and support for the program. He knew that the BBA Scholars program would be critical to broadening SMU Coxs geographic reach and appeal, said Dean Niemi. These are special students selected via an extensive evaluation process that considers a students GPA and AP coursework in addition to SAT scores, which incidentally have climbed from 1309 to 1439 since the programs inception. Today, Cox is one of the five most selective undergraduate business programs in the country, according to Dean Niemi. Further, Sewells passion has been inspirational to others. Upon the programs kick-off, Edwin L. Cox, Sr. (‘42), the schools namesake, issued COVER STORY continued on next page The more intellectual capital we can bring to Dallas, the stronger our city will be. </p> <UL><LI><a href="http://www.mzines.net/publication/279/rszbsppbj/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/9/9/">Page-7</a></LI> <LI><a 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