<P>27 cox.smu.edugo to Sewell learned early about investment — both in employees as well as customers — from his father, Carl Sewell, Sr., who ran the company for decades before he did. Dad took care of the soldiers from World War II after they came home, said Sewell. Not long ago, I received a letter from one of these men, written in shaky handwriting, thanking me for what my dad had done. When he assumed the role of CEO after his father passed away in 1972, Sewell made customer service a hallmark of his business. So dedicated he was to the notion of being obsessed with customer service, (the companys motto) that he wrote a book about it, Customers For Life, (Doubleday, 1990) which sold more than one million copies in 17 languages. At the time, I thought that if we could sell 30,000 copies to all the car companies, wed have a home run, said Sewell, adding that even Doubleday was surprised with the books success. An examination of the elements of the buyer-seller relationship — trust, reliability, innovation, conviction and personal involvement — the book is a staple on the reading lists of many business schools. COVER STORY Carl Sewell, Edwin L. Cox, Sr., Albert Niemi development classes, from Dale Carnegie courses to workshops in etiquette and real-world skills. Managers, who are required to complete 40 hours of professional development training in their specialty each year, routinely attend executive education programs at Harvard University, the University of Virginia and SMU. Why would a company in this day and age, knowing that very few employees will stay their whole lives, give money for classes? asked Chip Besio, who was Sewell Automotives director of marketing for 19 years and is currently director of the Center for Marketing and Management Studies at SMU Cox. When Besio began at the company in 1992, he had been teaching at Cox for eight years. Unlike other employers who might have required that Besio give up his faculty position, Sewell worked out a way for him to continue. Carl is passionate about continued learning. Because of him, it is endemic to the organization. He is very successful at building the business and encourages people to work hard, be innovative and find ways to improve whatever their roles are in the organization. He is very supportive and loyal. With his exceptional warmth and concern for others, it is not surprising that Sewell forged many long-standing friendships at SMU that remain today. In fact, several of his school buddies serve with him on the Board of Trustees, including Jerry Ford, Jimmy Gibbs, Paul Loyd, Richard Ware, Gary Crum, Ray Hunt and Mike Boone. We were all at school together, and we have all contributed in our own ways, ways that have helped build the university, said Sewell, adding that having the same president for 18 years and the same dean for 16 has had a huge impact on progress. I havent inspired anyone. This is a special collection of people who have been devoted to the school for a long time. It allows the mission to be very clear for all of us. And, its also fun when we get together. If anybody gets too far out of line, weve got a story to bring him back. More than anybody, Carl is passionate about improving the quality of SMUs undergraduate programs, said Dean Niemi. He has led the charge and inspired others to follow. We would not be the national treasure we are today without his leadership. Q</p> <UL><LI><a href="http://www.mzines.net/publication/279/rszbsppbj/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/9/9/">Page-7</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/10/10/">Page-8</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/11/11/">Page-9</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/12/12/">Page-10</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/13/13/">Page-11</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/14/14/">Page-12</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/15/15/">Page-13</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/16/16/">Page-14</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/17/17/">Page-15</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/18/18/">Page-16</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/19/19/">Page-17</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/20/20/">Page-18</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/21/21/">Page-19</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/22/22/">Page-20</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/23/23/">Page-21</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/24/24/">Page-22</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/25/25/">Page-23</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/26/26/">Page-24</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/27/27/">Page-25</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/28/28/">Page-26</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/29/29/">Page-27</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/30/30/">Page-28</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/31/31/">Page-29</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/32/32/">Page-30</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/33/33/">Page-31</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/34/34/">Page-32</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/35/35/">Page-33</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/36/36/">Page-34</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/37/37/">Page-35</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/38/38/">Page-36</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/39/39/">Page-37</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/40/40/">Page-38</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/41/41/">Page-39</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/42/42/">Page-40</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/43/43/">Page-41</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/44/44/">Page-42</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/45/45/">Page-43</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/46/46/">Page-44</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/47/47/">Page-45</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/48/48/">Page-46</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/49/49/">Page-47</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/50/50/">Page-48</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/51/51/">Page-49</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/52/52/">Page-50</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/53/53/">Page-51</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/54/54/">Page-52</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/55/55/">Page-53</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/56/56/">Back-Cover</a></LI> <LI><a href="http://www.mzines.net/publications/279/x/sitemap.xml" target="_blank">site map</a></LI> </UL>

 

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