<P>2929 FEATURE STORY of Change Millennials Mission As chief of external affairs for the Dallas Childrens Advocacy Center (DCAC), Ellen Magnis knew they needed to do a better job of reaching millennials with their message, but they didnt know how. As advocates for severely abused children in Dallas, the DCAC wanted to find a way to bring more attention to its difficult mission during Child Abuse Awareness Month in April. One of our board members told us they knew someone who might be able to work with us on this project, Magnis says. So we reached out to SMU Cox, and it was a wonderful experience. Turning to the Cox Business Leadership Center Nonprofit Consulting Program, the DCAC became one of four local nonpro?t organizations that bene?ted from the skills and insight of 35 Full- Time and Professional MBA students earlier this year. The program, which lasts between six and ten weeks, matches students abilities and professional backgrounds with the needs of local nonprofits to provide valuable services that would otherwise cost the organizations thousands of dollars. Dallas partners for 2012-13 also included the Texas Scottish Rite Hospital for Children, Volunteers of America and Kitchen Dog Theater. They gave us a fantastic overview of who millennials are, whats most important to them and what strategy we should use to reach them, Magnis says. We immediately implemented many of their recommendations, particularly those using social media, and will eventually implement about 98 percent of what they recommended. The Nonprofit Consulting Program is one of the many ways that SMU Cox students and graduates are putting their educations to work to change their world for the better. continued next page 29</p> <UL><LI><a href="http://www.mzines.net/publication/279/rszbsppbj/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/9/9/">Page-7</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/10/10/">Page-8</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/11/11/">Page-9</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/12/12/">Page-10</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/13/13/">Page-11</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/14/14/">Page-12</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/15/15/">Page-13</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/16/16/">Page-14</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/17/17/">Page-15</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/18/18/">Page-16</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/19/19/">Page-17</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/20/20/">Page-18</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/21/21/">Page-19</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/22/22/">Page-20</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/23/23/">Page-21</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/24/24/">Page-22</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/25/25/">Page-23</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/26/26/">Page-24</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/27/27/">Page-25</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/28/28/">Page-26</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/29/29/">Page-27</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/30/30/">Page-28</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/31/31/">Page-29</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/32/32/">Page-30</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/33/33/">Page-31</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/34/34/">Page-32</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/35/35/">Page-33</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/36/36/">Page-34</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/37/37/">Page-35</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/38/38/">Page-36</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/39/39/">Page-37</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/40/40/">Page-38</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/41/41/">Page-39</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/42/42/">Page-40</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/43/43/">Page-41</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/44/44/">Page-42</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/45/45/">Page-43</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/46/46/">Page-44</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/47/47/">Page-45</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/48/48/">Page-46</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/49/49/">Page-47</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/50/50/">Page-48</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/51/51/">Page-49</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/52/52/">Page-50</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/53/53/">Page-51</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/54/54/">Page-52</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/55/55/">Page-53</a></LI> <LI><a href="http://www.mzines.net/publication/279/rszbsppbj/56/56/">Back-Cover</a></LI> <LI><a href="http://www.mzines.net/publications/279/x/sitemap.xml" target="_blank">site map</a></LI> </UL>

 

If you would like to view publication without flash plugin, please click on link below




To view your publication, you need to upgrade your Flash Player

Click here to install latest flash player.