<P>32 What is measured can make all the difference. Of the many publications that conduct rankings surveys, no two use the same methodology, which explains why rankings results vary, sometimes drastically, from one publication to the next. For instance, Forbes biennial ranking of Full-Time MBA programs is completely based on return on investment. Alumni are surveyed ?ve years after graduation regarding pre- and post-MBA salaries, and then measured against foregone salaries and tuition costs. Forbes currently ranks the ROI of Cox #31 in the nation. In contrast, international publications such as Financial Times and The Economist use complicated formulas to rank MBA programs on international scope, career development, networking, diversity and academic excellence. Closer to home and even within the same publication, different methodologies are often used to measure different programs. Bloomberg Businessweek (BBW), which has been ranking business schools since 1988, ranks the Full-Time MBA (FTMBA), the Professional MBA (PMBA), the Executive MBA (EMBA) and the BBA programs all differently. The BBW biennial FTMBA ranking emphasizes two factors: reputational ranking by corporate recruiters and reputational ranking by members of the graduating class. However, in 2012, BBW modi?ed the way it tabulated the recruiter survey, essentially taking points away from schools like Cox, which had fewer, albeit more positive, recruiter responses than some better known, larger business schools. Consequently, the FTMBA ranking fell from #12 in 2010 to #29 in 2012 — all because of one change in methodology. The BBW PMBA ranking, also biennial, measures feedback from graduates, academic quality and post-MBA outcomes, as in whether graduates have met their goals. In their most recent PMBA survey, enthusiastic praise from graduates elevated Cox to the programs ?rst-ever #3 national ranking. While the biennial BBW EMBA survey coincides with the PMBA survey, the methodology is completely different. It measures reputational ranking by recent EMBA graduates, along with those interviewed in the previous two surveys and feedback from directors and deans of other EMBA programs. In 2013, the Cox EMBA program, which has moved steadily upward since 2001, earned its highest BBW ranking — #3 in the world. For its annual BBA survey, BBW weighs ?ve categories: the graduating class survey, academic quality, recruiter feedback, post- graduation starting salary and being an MBA feeder school. Out of a crowded field of 125 competing programs, Cox consistently ranks in the top third. Like BBW, U.S. News & World Report ranks all four degree programs. Unlike BBW, it puts more emphasis on reputational ranking, using peer assessment and feedback from corporate recruiters. Critics ?nd this methodology more subjective, but it continues to be a popular ranking. To sum it all up, SMU Cox typically ranks higher in surveys prioritizing student and alumni assessments versus peer reputation. At the end of the day, the reputation among students and alumni who depend on the solid business education SMU Cox strives to provide is most important. Remember, regardless of the methodology, student and alumni participation makes a big difference. At the very least, Cox must satisfy a minimum threshold of alumni participation to even compete in a ranking. Many schools dont make it. No one at SMU Cox will ever tell students or alumni how to respond to a rankings survey — but we will always urge you to participate. n WHATS IN A RANKING? One of the more common questions SMU Cox supporters and alumni ask is, Where do we stand in the rankings? Its a simple question, but the answer is multi-faceted. When it comes to business school rankings, its all about methodology. Bloomberg Businessweek ranks Cox Executive MBA Bloomberg Businessweek ranks Cox Professional MBA Bloomberg Businessweek ranks Cox Full-Time MBA #3 in theU.S. in the World #3 #29 in theU.S.</p> <UL><LI><a href="http://www.mzines.net/publication/562/pveziwlbh/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/3/3/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/4/4/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/5/5/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/6/6/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/7/7/">Page-7</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/8/8/">Page-8</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/9/9/">Page-9</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/10/10/">Page-10</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/11/11/">Page-11</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/12/12/">Page-12</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/13/13/">Page-13</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/14/14/">Page-14</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/15/15/">Page-15</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/16/16/">Page-16</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/17/17/">Page-17</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/18/18/">Page-18</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/19/19/">Page-19</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/20/20/">Page-20</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/21/21/">Page-21</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/22/22/">Page-22</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/23/23/">Page-23</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/24/24/">Page-24</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/25/25/">Page-25</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/26/26/">Page-26</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/27/27/">Page-27</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/28/28/">Page-28</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/29/29/">Page-29</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/30/30/">Page-30</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/31/31/">Page-31</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/32/32/">Page-32</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/33/33/">Page-33</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/34/34/">Page-34</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/35/35/">Page-35</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/36/36/">Page-36</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/37/37/">Page-37</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/38/38/">Page-38</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/39/39/">Page-39</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/40/40/">Page-40</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/41/41/">Page-41</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/42/42/">Page-42</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/43/43/">Page-43</a></LI> <LI><a href="http://www.mzines.net/publication/562/pveziwlbh/44/44/">Back-Cover</a></LI> <LI><a href="http://www.mzines.net/publications/562/x/sitemap.xml" target="_blank">site map</a></LI> </UL>


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