<P>CULTURES Vol 1, Issue 2 ┬╗Page 55 obstacle. During training at the bench, scientists are taught to focus on advancing their research. They communicate their work to other scientists or science-related professionals through plat- forms such as journal publications, abstracts, oral or poster presentations, and grant writing. The highly technical degree of information used in such media may be intimidating to the public, and thus causes uncertainty leading to misconceptions. As a result, bench scientists have little opportunity (or need) to communicate to nonscientists about the details of their work. The frequent inability to communicate the real-world application of scienti?c research becomes a barrier to the public understand- ing of science, which is often coupled with language barriers in the international space. The largest obstacle to ensuring the publics understanding of science is caused by the scientists inability to communicate complex ideas and concepts in a manner that broad audiences can grasp. Ultimately, scientists have a responsibility to work toward addressing this problem with other scientists. With the continued advancement of technology, science has become increasingly complex and subsequently more di?cult to communicate. It is scientists responsibility to thoughtfully utilize accessible scienti?c language and media to share information with the public. Global issues and misconceptions around issues like climate change, bi- osecurity, emerging infectious diseases, limited natural resourc- es, and biodiversity conservation all require clear communication from the scienti?c community. Communication regarding such global issues requires a multidisciplinary approach that brings together not only scientists but also health care professionals, clinicians, public health experts, economists, politicians, and others. THE COMMUNICATION CYCLE Communication is dynamic and diverse, and follows the cycle of Input, Process, and Output (IPO). Input involves the sharing of verbal or nonverbal information with recipients. Process involves comprehension of shared information. Output is a response to the receiver. As scientists, we often communicate our research to colleagues and occasionally to the public by using various forms of media that follow the basic principle of input-process-output. </p> <UL><LI><a href="http://www.mzines.net/publication/643/colfslwvw/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/9/9/">Page-7</a></LI> <LI><a 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