<P>Page 56 ยป Voices However, communication between scientists and people with nonscienti?c backgrounds is commonly hampered by errors in the input or process stage of the communication cycle. Often, such errors involve a lack of interest or attention, di?erence in perception, jargon, cultural and ethological di?er- ences, ?ctitious assumptions, environmental distractions, and distance. One historical example of communication error is the perception of HIV/AIDS during the 1980s when the condition was thought to be associated solely with homosexual activity, thus enhancing stigma, homophobia, and misperceptions about contracting HIV and its victims among the general public. As such, e?ective communication largely depends on the process compo- nent of the publics understanding of scienti?c information. Once scientists are able to appropriately tailor their communication to maximize the publics e?ective processing of the information, it may be possible to change the perception and misconceptions of science, as in the case of the HIV/AIDS movement. SCIENCE COMMUNICATION IN THE INFORMATION AGE Evidence must be the foundation for decisions in society. As a result, scientists have both a social and moral responsibility to communicate their evidence-based knowledge where appropri- ate. E?ective communication to nonscientists requires accurate data that are expressed in a nontechnical manner without com- promising the integrity and implications of the knowledge itself. In addition, scientists must communicate both opportunities and limitations of their science without causing undue panic or cre- ating unrealistic expectations. A prime example of inappropriate communication of science that exacerbated the publics expec- tations is the Human Genome Project, which the media sensa- tionalized and projected as the key to solving most health issues. This type of media misinformation may buy short-term support for science but will ultimately generate long-term public mistrust of the implications of major scienti?c projects. Frequently, while social media platforms like Facebook and Twitter have been instrumental in information sharing around the world, they also create complexities in the spread of misinformation. One instance of this is the ill-conceived notion that there is a link between </p> <UL><LI><a href="http://www.mzines.net/publication/643/colfslwvw/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/9/9/">Page-7</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/10/10/">Page-8</a></LI> <LI><a 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