<P> 6ee 3hRtRJUDSh\\  $Ut &UeGit Rn SDJe  IRU FRS\\UiJht inIRUPDtiRnPage 58 ยป Voices childhood vaccinations and autism, resulting in widespread vaccine refusal and thus damaging herd immunity and posing deep concern for public health professionals. A WAY FORWARD: STEPS FOR EFFECTIVELY COMMUNICATING YOUR SCIENCE In the age of rapidly spreading information, which is often exacerbated by social media, it is vital that scientists know how to share their ?ndings with the public in a simple but accurate manner. Focusing on the process component of the IPO model will help scientists understand what is essential when sharing scienti?c discoveries. These four tips can help scientists around the world better communicate their science to their colleagues and the public: 1.Tell a story: People like stories. Telling a story gives complicated research data and complex scienti?c concepts a more humanistic feel. 2.Use relevant data: This helps avoid the spread of misinfor- mation and public distrust of scienti?c ?ndings. Data can often be represented in photographs, charts, and graphs that help simplify large ?ndings without compromising their integrity, making the information conceptually easier to understand. 3.6XEVWLWXWHVFLHQWL?FMDUJRQIRUOD\\PDQWHUPV Imagine explaining the science to your grandmother. Avoid using terminology that you would use with your colleagues. Beware of di?erences in interpretation of common phrases. For example, to the public, positive trend might imply that something is bene?cial, but that might not be what you are trying to communicate. 4.Discuss what the public does not know: Talk about not only the opportunities of your science, but also the limitations. Talk about the questions that have yet to be answered and about how you plan on working toward addressing them. This keeps the public informed and mitigates the risk of the spread of misconceptions about the current science and what is ahead.</p> <UL><LI><a href="http://www.mzines.net/publication/643/colfslwvw/1/1/">Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/2/2/">Inside-Front-Cover</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/3/3/">Page-1</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/4/4/">Page-2</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/5/5/">Page-3</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/6/6/">Page-4</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/7/7/">Page-5</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/8/8/">Page-6</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/9/9/">Page-7</a></LI> <LI><a href="http://www.mzines.net/publication/643/colfslwvw/10/10/">Page-8</a></LI> <LI><a 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