<P>JASON: You have been recognized by organizations ranging from the National Institutes of Health to National Geographic to Rolling Stone. You have a wonderful ability to communicate science to the general public. Something scientists admittedly need to work on. Any advice? NATHAN: While there are always technical details that we will not be able to explain to the public, my general rule is that ev- erything I do should be something I could explain clearly to my 98-year-old grandmother, who while crazy smart, does not have DQ\\VFLHQWL?FEDFNJURXQG?QP\\HSHULHQFHZKHQHYHU??QGWKDW I am focusing too much time on things that I cannot explain to the general public, it often means I am in the weeds and that I have ORVWVLJKWRIWKHJUHDWHUREMHFWLYHVRIRXUZRUN$QGWKLVDSSOLHVWR the press, as well as to more direct communication with the public. To give an example, we have worked for years in rural villages with wild game hunters at the interface between ecosystems that have high mammalian viral diversity and human populations. We know that this is a setting where new epidemics can emerge. Yet, at the same time, local populations in these areas have for PLOOHQQLDOLYHGR?RIWKHFDSWXUHDQGFRQVXPSWLRQRIZLOGJDPH There is a temptation to simply state that hunting is dangerous for them and they should not do it. But the reality is that, while the aggregate danger to the global community from hunting is clear and unacceptable, these hunters are right to be skeptical. 7KH\\DUHMXVWL?HGLQZRQGHULQJLIVWRSSLQJKXQWLQJWUXO\\ZRXOG RQDQLQGLYLGXDOOHYHOEHPRUHEHQH?FLDOWKDQRWKHUFKDQJHV they could make in their lives. Better than scare tactics in our experience is honest, forthright communication. Whether rural hunters or the audience of CNN, people do not need a graduate education to have an intuitive understanding of risk, and it is vital for us to be open and honest about where we believe the risks are and why. And, when we do not have enough information, we need to say so. 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